samedi 20 février 2016

Heroes / La saga Bowie (Part.4)

1977, David Bowie séjourne à Tokyo, où il accompagne Iggy Pop, dont il vient de produire l'album "The Idiot". L'occasion pour lui de retrouver le photographe Masayoshi Sukita, pour une séance où seront notamment pris ces clichés...

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Trois mois plus tard, David Bowie souhaitera utiliser l'un d'eux pour son album Heroes. 

Ce portrait devait d'ailleurs servir à nouveau, après 36 ans, pour l'album 'surprise' "the Next Day" (2013)...

Pourquoi avoir repris ce cliché, et n'avoir pas utilisé une photo originale pour ce visuel? L'agence en charge du design - qui a également travaillé sur les albums Heathen (2002) et Reality (2003) - répond :

We wanted to do something different with it – very difficult in an area where everything has been done before – but we dare to think this is something new. Normally using an image from the past means, ‘recycle’ or ‘greatest hits’ but here we are referring to the title The Next Day. The “Heroes” cover obscured by the white square is about the spirit of great pop or rock music which is ‘of the moment’, forgetting or obliterating the past.

However, we all know that this is never quite the case, no matter how much we try, we cannot break free from the past. When you are creative, it manifests itself in every way – it seeps out in every new mark you make (particularly in the case of an artist like Bowie). It always looms large and people will judge you always in relation to your history, no matter how much you try to escape it. The obscuring of an image from the past is also about the wider human condition; we move on relentlessly in our lives to the next day, leaving the past because we have no choice but to.

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Teasing pré-release (2013)

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(Suite et fin de la Saga Bowie d'ici quelques jours)

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